Facebook Ads Use Strong Among Smaller Retailers [GRAPHIC]
A survey of more than 100,000 smaller retailers found that nearly 40 percent use Facebook ads, and among them 70 percent said they would do so again.
A survey of more than 100,000 retailers on Facebook, many of which have collected fewer than 500 likes, pointed to strong use of Facebook ads and a trend toward driving shoppers to Facebook storefronts via outside channels.
Ecommerce platform Payvment, which conducted the poll, found that nearly 40 percent of respondents were using Facebook ads, and 70 percent of those respondents saying they would do so again, with their reasons including:
- Like and customer acquisition, 68 percent;
- The ability to start and stop campaigns, 60 percent;
- Facebook’s targeting capabilities, 60 percent; and
- Ease of use, 55 percent.
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