PayPal Launching Mobile Daily Deals Service to Battle Groupon and LivingSocial
PayPal, owned by eBay, is going head to head with Groupon and LivingSocial by unveiling a plan to offer coupons to its massive base of 103 million users. With Groupon recently having gone public and hovering a little under it’s IPO price of $25 and holding a market cap of $15B, investors see the daily deals market as a potentially lucrative one. So it’s no surprise that PayPal wants to get in the game.
PayPal is hoping that it can provide better targeting to its users because of their intimate knowledge of user’s buying habits.
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