Would You Pay With Twitter Or Facebook? Paycento, The One-Click, Social Micropayments System

Paycento, a one-click, frictionless payment system that purports to boost internet sales for low-priced online vendors such as newspapers, music and other digital goods, is currently in private beta testing, and the company is actively talking to venture capitalists to raise additional funds.

Nothing unusual about that, you might think. After all, the concept of micropayments is hardly new. But Paycento is different in one major respect: their system allows surfers to make purchases using their Twitter or Facebook accounts.

Paycento, a Belgium start-up founded by former IBM executive Pieter Dubois, will allow website visitors to pay small amounts (which they’re terming ‘casual micropayments’) with a single click, much like the way that they currently use Twitter’s Tweet and Facebook’s Share and Like buttons.

Dubois hopes that Paycento will empower publishers of all sizes to monetize their content.

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