Pay Walls: What Others Can Learn From WSJ
As Rupert Murdoch prepares to bring pay walls to all his News Corp. brands, he’ll likely be looking to his own Wall Street Journal for guidance. Other pubs will probably be looking at the Journal, too. So we went to the source. We asked Dow Jones’ public relations manager Emily Edmonds what makes the Journal‘s pay model so successful?
“We’ve always found that if we focus on giving our users unique value they will want to pay for it,” Edmonds said, repeating the phrase we’ve heard often in regards to paid content: “unique value.”
“The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in