Would You Pay for an Ad-free YouTube?

YouTube is exploring the option of a paid subscription model. YouTube CEO Susan Wojcicki talked about the idea at Recode’s Code/Mobile conference on Monday. “We’re thinking about how to give users options,” she said, referencing apps that give users the option to pay up or view ads.

“We’re early in that process, but if you look at media over time, most of them have both ads and subscription services,” she said.

Wojcicki, who joined YouTube in February, was instrumental in building up Google’s ad business.

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