Millionaire Matchmaker Patti Stanger has built her reputation on the ability to recognize a good thing when she sees it. In the case of sheknows.com, her new website partner, no doubt the latest traffic stats helped do the trick. In April, an astonishing 55 million-plus unique visitors clicked into Evolve Media’s female-centric hub.
Now added to that mix is pattiknows.com, a revamped version of Stanger’s previous official website pattistanger.net. Weekly features include a video advice column from Stanger, a column by her spousal staff members Destin Jude Pfaff and Rachel Federoff, and recipes using aphrodisiac ingredients. From today’s official announcement:
“Based on the size of their audience and their digital expertise, SheKnows was the obvious choice for me to partner with as part of building out my brand,” says Stanger. “I’m able to build a stronger, more loyal fan base online.”