Patriots Coach Bill Belichick Is a Media Relations Genius
“You keep it boring, String. You keep it dead f*cking boring.” – Joseph “Prop Joe” Stewart
Gangster’s motto or PR strategy? It’s both: the quote succinctly explains how drug kingpin Stringer Bell avoids attracting too much attention from the cops and how Bill Belichick, coach of football’s incredibly successful New England Patriots, manages to keep his team in the media’s good graces despite several recent run-ins with the Bad News Bears.
In an article titled “Nobody outworks Belichick in the game of media control,” former Patriot and current Sporting News analyst Ross Tucker explains the man’s secret: keep things nice and dull.
Sounds too simple, doesn’t it? For most pigskin squads, news of a top receiver’s indictment for murder and the arrival of Tim “Jesus Is My Homeboy” Tebow would attract more bad press than a Kardashian wedding.
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