Path Launches Multimedia Messaging, In-App Purchasing

The messaging feature boasts multimedia options. Users can use voice and text messages within the same chat, for example. They can also tap a location button to notify chat partners where they are. Users can also share photos, videos and music.

The company hopes the multimedia options “will help you feel like talking in person, with a hand on your arm, seeing a friend’s scrunched nose, wide smile,” according to a blog post.

In a likely effort to drum up revenue, Path also rolled out an in-app store hawking photo filters and “stickers,” or emoticons.