Patch Gets Big Traffic Bump From Hurricane Irene
AOL’s hyper-local site network, Patch, is all about what happens close to home. That’s its draw. And since we always report about it — with plenty of not-so-great-news — we figured we’d pass along this: The sites collectively experienced a 75 percent traffic increase over the weekend as a result of Hurricane Irene coverage. Not only that, according to Patch, the sites that cover the areas that were impacted by Irene saw five times more traffic than usual.
Brian Farnham, Editor-in-Chief of Patch, told FishbowlNY that the nature of Patch helped it win people’s attention.
“With
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