Paste Launches Online Ad Network

Nonconformist music magazine Paste is bucking convention again, launching an online ad network that it says gives advertisers premium inventory and access to an influential, culture-seeking audience.
 
The network, called Pastenation.com, claims 4.3 million visitors per month across 14 online destinations, including blogs like Brooklyn Vegan, social networks such as Virb and entertainment sites like PopMatters. The network has attracted a number of advertisers during its soft launch, including Google, Apple and Universal Music, according to Paste.
 
A small but growing number of media companies such as Martha Stewart Living Omnimedia and Turner have turned off third-party online ad networks, instead creating their own networks of hand-picked Web sites with similar audiences.
 
Paste publisher Nick Purdy said the title didn