Passport Seeks Pitches That Cater to Big-Spending Gay Travelers

According to Community Marketing, Inc., a firm that specializes in research on gay-and-lesbian spending, LGBT travelers have shelled out $70 billion in the U.S. alone — a fact that Passport magazine’s founders, Don Tuthill and Robert Adams, have capitalized on. The publication’s niche readership, comprised of affluent gay travelers, are unlike your typical globetrotters. Says Adams: “They travel more than the average person and enjoy ‘bragging rights’ — that is, being the first of their circle of friends to visit a destination, be it at home or abroad.”

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