Between Quirky and Kickstarter comes Mvstard, which aims to offer a new way to discover, shop for, and support design. Launched last month to coincide with London Design Week, the web-based platform was born out of a frustration with the current process for getting product to market. “We found it difficult to introduce new products at a sensible cost without scale, and tough to get scale without big investment,” says founder James Coombes. “We believed there was a better way.” Sign up to help solve the chicken-and-egg scale issue and directly support designers by committing to pre-purchase products you love. The opening selection includes an iPhone-charging desk lamp, a mobile made of varnished leaves, and a nifty cast-aluminum stool.