Party Affiliation Affects Brand Preference (Ugh)
Today in Almost Certainly Meaningless News: Many Americans consider their political affiliations to be a private matter and prefer not to discuss related issues at family gatherings in order to avoid fistfights; most would almost certainly insist that party affiliation has nothing to do with the products they buy.
But a recent survey by the respectable YouGov Brand Index indicates that political leanings and brand preference are at least somehow related:
The top ten most favored brands for:
| Democrats | Republicans | Independents |
| Fox News | Amazon | |
| Amazon | History Channel | Craftsman |
| Cheerios | Craftsman | History Channel |
| Clorox | Chick-fil-A | Discovery Channel |
| Craftsman | Johnson & Johnson | |
| Dawn | Lowe’s | Clorox |
| M&M’s | Cheerios | Lowe’s |
| Levi’s | Clorox | Johnson & Johnson |
| PBS | FOX | Cheerios |
| Sony | Discovery Channel | M&M’s |
Some of these “revelations” are so obvious as to be annoying: Lots of registered Republicans watch Fox News, and lots of registered Democrats listen to NPR.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in