ParentsConnect Sees Traffic Surge
NEW YORK MTV Networks’ three-year-old parent-aimed social network ParentsConnect.com spiked in June, reaching 1.8 million unique users, per comScore, an increase of 53 percent vs. the year-ago period.
Executives from Nickelodeon/MTVN Kids and Family Group, which manages ParentsConnect, attribute the traffic surge to a recently launched editorial series of “boot camps” that have attracted new users and advertisers.
These boot camps are typically monthlong service-oriented guides centered on specific tasks or goals. This month, ParentsConnect is featuring a Brain Builder camp, centered on helping kids keep their minds sharp during non-school summer months.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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