Facebook Launching Corporate-Local Parent-Child Places Structure for Businesses With Multiple Locations

Documents detailing an upcoming change to Facebook Pages and Places have been found by our German sister site, AllFacebook.de . We’ve now confirmed with Facebook that this week it will launch a limited private test of tools permitting a new parent-child management structure for Places that will allow corporations to administrate all the Places pages of the local instances of their business. On corporate parent Pages, an in-house “Locations” app will automatically display nearby branches and allow users to search for local branches by zip code, and child Places will feature a link back to their corporate Page.

Giants from foodservice, retail, insurance and other industries are already setting up Places for each of their branches to facilitiate local marketing and encourage checkins using the clumsier old system.

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