Parature: Killer App For Drug Companies On Facebook?
Drug companies might have a solution for both monitoring and engaging with Facebook fan page comments thanks to the software company Parature.
In the latest installment of, “There’s an App for That,” drug companies might have a solution for both monitoring and engaging with Facebook fan page comments thanks to the software company Parature.
Parature happens to have a common investor in common with Facebook, Accel Partners, which explains how the monitoring software company got into social media.
Like we told you earlier this week, drug companies have been forced to either take down certain fan pages or monitor comments more carefully, following Facebook’s decision this week to open up walls to public comment.
Parature’s background lies in offering customer service software to major companies, such as the Washington Post.
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