If you're in the mobile business, you know who Paran Johar is. For the past six years, he's been hosting and assembling Mobile Media Summits across the country, and more recently in Europe, through his company Mobile Motion.
Johar today will announce he's selling his company to the Comexposium Group, a European conference and event firm that mainly operates shows in Europe, Asia and South America. Terms of the deal weren't disclosed, but it was handled by the Jordan Edmiston Group.
Combining a manic personality with an uncanny ability to assemble a lot of smart people in the room and onstage—and a dash of over-the-top showmanship thrown in—Johar, 44, turned his Mobile Media Summits into the preeminent place to discuss mobile's intersection with advertising, media and technology.
Johar, who will remain CEO of Mobile Motion, appears to be looking to expand into Asia as well, while the deal gives Comexposium Group immediate buy-in to the mobile conference business. And given that Forrester Research predicts 42 percent of the global population will own a smartphone by the end of 2015—that's a whopping 2.94 billion out of 7 billion people—it's a safe business expansion.
"We did this because we saw that mobile is changing the world, from multi-screens, commerce, to wearables and programmatic," Johar wrote in an email sent out Thursday morning. "For us, the smartest way to keep on top of these incredible changes was to partner with a leading global trade show company. Comexposium, will help us bring Mobile Media Summit into every corner of the globe."