Parade Publications, the company responsible for Parade, announced the launch of Parade HealthyStyle. The magazine, whose name ridiculously smashes together the growing health trend with money-making fashion editorial, will debut in 46 newspapers on September 17 with a circulation of eight million. Parade editor Janice Kaplan will serve as editorial director.
The magazine’s publisher, Randy Siegel, believes that despite struggles in the newspaper industry, launching a magazine delivered via the dying medium is a rock solid idea. “We wouldn’t have made this investment if we didn’t believe in the long-term viability of newspapers,” he said in a release.
Not to be outdone, Hearst Magazines and the Food Network are partnering to launch Food Network Magazine. The test issue will launch on October 14th and 300,000 copies will be distributed. Maile Carpenter, formerly executive editor of Every Day with Rachael Ray, will serve as the magazine’s editor-in-chief.
We can only hope that the book’s editorial content is more creative than its name.
PARADE’s HealthyStyle DEBUTS SEPTEMBER 17 IN 46 NEWSPAPERS WITH TOTAL CIRCULATION OF MORE THAN 8 MILLION
New York — PARADE’s HealthyStyle, the new magazine from Parade Publications, launches on September 17, 2008, with a circulation of more than 8 million in 46 newspapers across the country, including the Los Angeles Times, Boston Globe, Chicago Tribune, Dallas Morning News, Newark Star-Ledger, Atlanta Journal-Constitution, the Miami Herald, The Seattle Times/Post-Intelligencer and the St. Louis Post-Dispatch. The inaugural issue has 24 pages, including 10 pages of advertising from the pharmaceutical, packaged goods, home electronics, and retail categories. Unilever, Campbell’s and Sanofi are among the magazineâ€™s charter advertisers.
PARADE’s HealthyStyle brings a fresh, dynamic approach to the latest health, food, fitness, nutrition and beauty information. The magazine features advice from experts as well as inspiration and tips from some of America’s biggest celebrities. The energy and excitement of the magazine will entertain readers every month and move them to take action that will improve their lives. Research has shown that PARADE readers are eager for more information on such information.
“We launched HealthyStyle to extend our popular brand and give newspaper readers another informative, engaging section they can enjoy,â€ says PARADE Publisher Randy Siegel. While the future of the newspaper industry has been the subject of much debate, PARADE believes in its power. “We wouldn’t have made this investment if we didn’t believe in the long-term viability of newspapers,” Siegel adds.
Regular contributors to PARADEâ€™s HealthyStyle include Dr. Mark Liponis, best-selling author and Corporate Medical Director at Canyon Ranch, the world’s most renowned wellness lifestyle center; Emily Listfield, the best-selling author of six books and former Editor-in-Chief of Fitness; Jeanne Wolfe, PARADE’s West Coast Editor and Parade.com “Celebrity PARADE” columnist; and Cat Cora, chef, cookbook author and television personality. PARADE Editor Janice Kaplan is Editorial Director of PARADE’s HealthyStyle.
PARADE’s HealthyStyle will also have a major presence online at heathystylemag.com. This special Parade.com channel will feature original daily content and much more, including a recipe database, healthy recipe of the day, self-assessment tools that measure Body Mass Index and Basal Metabolic Rates, reader health and diet tips, special features, a celebrity “Survival of the Fittest” poll, and a searchable database of health issues.
HEARST MAGAZINES AND FOOD NETWORK COLLABORATE ON MAGAZINE PROJECT
First Test Issue of Food Network Magazine Hits Newsstands October 2008
New York September 8, 2008 Hearst Magazines and Food Network today announced that they are partnering to create Food Network Magazine, a publication about food and entertaining that will be tested in the market starting this fall. The magazine will appeal to food lovers and Food Network fans of all ages and culinary abilities, offering pages of accessible recipes and tips, as well as unprecedented access to Americaâ€™s favorite Food Network stars.
The premiere issue is scheduled to hit newsstands nationwide on October 14, with a second test issue planned for January. Initial distribution will be 300,000 copies. Maile Carpenter, formerly executive editor of Every Day with Rachael Ray, is the magazine’s editor-in-chief.
The magazine concept is to feature various Food Network talent from the Barefoot Contessa Ina Garten to Paula Deen, Guy Fieri, Alton Brown and Tyler Florence throughout its pages, offering readers their personal tips, tricks and recipes, plus a behind-the-scenes look at their shows and kitchens. Recipes from the Food Network Kitchens will be divided into easy weeknight meals and dishes more suited to weekend entertaining. In addition, the magazine will showcase great kitchen tools, food products, new restaurants, original recipes and the best food across America.
“There is already an enormous and passionate fan following for Food Network and we are capitalizing on that powerful connection with a magazine aimed at these loyal food lovers,â€ said Cathie Black, president, Hearst Magazines. “Food Network Magazine will be lively, fun and accessible just like the network. And we know from other magazines that we already publish, like O, the Oprah Magazine, Good Housekeeping, Country Living and Redbook, that food, recipes and entertaining are core subjects of great interest to our readers. We are thrilled to be in partnership with Scripps Networks and its Food Network.”
Brooke Johnson, president, Food Network, said Hearst has extensive expertise in magazine publishing, newsstand distribution and joint ventures, which makes them a great fit for this collaboration. “Food Network’s goal is to make cooking fun and accessible for everyone, which we believe we will accomplish even further with this magazine test. We are confident there will be a big appetite for a Food Network Magazine and that our viewers will quickly become avid magazine readers.”
The first test issue will be 160 total pages 110 of them editorial and 50 advertising. Advertisers include: Best Buy, Campbellâ€™s, Chevy, Delta, Ford, JCPenney, Kendall-Jackson, Kitchen-Aid, Kodak, Kraft, Loweâ€™s, Nestle, Target and Wal-Mart.
ABOUT HEARST MAGAZINES
Hearst Magazines is a unit of Hearst Corporation (www.hearst.com), one of the nation’s largest diversified communications companies with interests in magazines, newspapers, digital media, business media and television. As one of the worldâ€™s largest publishers of monthly magazines, Hearst Magazines has nearly 200 editions around the world, including 18 U.S. titles and 20 magazines in the United Kingdom, published through its wholly owned subsidiary, The National Magazine Company Limited. Hearst reaches more adults than any other publisher of monthly magazines (75.6 million total adults, according to MRI, Spring 2008). Through its digital media unit, Hearst Magazines operates 23 web sites and nine mobile sites for brands such as Cosmopolitan, Esquire, Good Housekeeping, Marie Claire and Seventeen, as well as non-magazine brand sites such as TheDailyGreen.com, MisQuinceMag.com and MyPromStyle.com. Hearst Digital has acquired the eCrush Network (eCRUSH.com, eSPIN.com), Kaboodle.com, Answerology.com and RealAge.com to round out its growing portfolio of interests for teens and women.
ABOUT FOOD NETWORK
FOOD NETWORK (www.foodnetwork.com) is a unique lifestyle network and Web site that strives to be way more than cooking. The network is committed to exploring new and different ways to approach food through pop culture, competition, adventure, and travel while also expanding its repertoire of technique-based information. Food Network is distributed to more than 96 million U.S. households and averages more than seven million Web site users monthly. With headquarters in New York City and offices in Atlanta, Los Angeles, Chicago, Detroit and Knoxville, Food Network can be seen internationally in Canada, Australia, Korea, Thailand, Singapore, the Philippines, Monaco, Andorra, Africa, France, and the French-speaking territories in the Caribbean and Polynesia. Scripps Networks Interactive (NYSE: SNI), which also owns and operates HGTV (www.hgtv.com), DIY Network (www.diynetwork.com), Great American Country (www.gactv.com) and FINE LIVING (www.fineliving.com), is the manager and general partner.
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