Panty Raid on North Korea by Swedish Lingerie Company

Ah, remember the days, fellas? You go to camp, sneak out of the cabin and find that one unsuspecting cabin off in the distance. The next morning, there they are — bloomers hanging on the flagpole rippling in the wind. God bless America, indeed.

Well, thanks to a story in Time magazine, this stunt of prepubescent immaturity could start World War III.

Ripped from the press release: A Swedish underwear company announced Tuesday that it recently “love bombed” North Korea with “weapons of mass seduction” in the form of 450 pairs of hot pink underwear, a move that is ever-so-slightly tone deaf given the country’s escalating issues with sex trafficking.

Yes,

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in