Panel: Ad-Supported Music is the Future

At the Piper Jaffray Global Internet Summit 2008 in Laguna Beach, California, online music executives discussed the mobile music revolution and agreed that an “ad-supported free music model makes the most sense”—but the biggest challenge for distribution channels has been to make money, MediaPost reports.

“The average CPM for MySpace is $1 or less—that’s a tenth of a penny per track per stream,” said David Hyman, CEO and founder of MOG, a Berkeley, Calif. music-blogging platform.

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