Pandora will lift its 40-hour free streaming cap next month

Image via Pandora

Pandora has announced plans to drop its 40-hour monthly cap on free listening on September 1. The news comes from this week’s Pandora earnings call, where executives confirmed the cap, which was instituted in February, caused a 10 percent drop in usage.

As reported by TechCrunch, Pandora CFO Mike Herring said the decision to remove the 40-hour limit has come now that Pandora has implemented other tools for limiting free listening, such as song skip limits.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in