Pandora Increases Programmatic Offerings, Allows For Demographic Targeting

Brands can use data for unique opportunities

Brands that want to advertise on Pandora can now target users based on specific demographics, further emphasizing the streaming radio service's move toward programmatic advertising. 

"When you are buying programmatically on Pandora, whether on Web or on mobile, you are getting declared age, gender and residence location," Pandora vp of product Jack Krawczyk said. "Brands can now layer that with what Pandora has done with multicultural communities. It's really allowing advertising communities to enable their buys at higher integrity."

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