Pandora Crunched Data From 10,000 Songs to Create Personalized Audio Clips

Music brand’s SXSW activation uses facial recognition

If you had to make your own personal sound, what would it sound like? You could be influenced by pop, country, rap, rock—or you could sound like a blend of all genres.

That’s what Pandora wants to find out at its South by Southwest activation. Partnering with Tool of North America, Pandora brought its long-running Music Genome Project technology to the festival. The company’s mobile and tablet experience uses facial recognition and analyzes the genomes attached to 10,000 songs to create a audio clip that “sounds like you,” which is also Pandora’s theme for SXSW.

Here’s

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