Pandora Will Debut Personalized Digital Audio Ads and Sequential Messaging This Year

Partners with A Million Ads to help marketers reach listeners

Dynamic personalized ads and sequential messaging are coming soon to a Pandora station near you. In an exclusive partnership with A Million Ads, Pandora will be able to reach unique listeners in real time with customized ads.

The new addition to Pandora’s existing set of tools for marketers will enter a testing phase later this year.

With the partnership, marketers working with Pandora who want to learn how to better reach the music-streaming platform’s 81 million active listeners will gain access to two new tools: real-time personalized creative at scale, and sequential messaging and targeting.

The tool lets marketers build audio ads designed for listeners based on their gender, age and ZIP code, taking into account variables like the weather and time of day.

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