Palm Reading the Newspaper Industry: Life Line is a Little Weak
The AJR is looking into the future of newspapers and (gasp!) it ain’t so bright. In next month’s issue, Mark Potts, a newspaper website and dotcom consultant, takes a look at a lot of numbers mainly to do with declining ad sales, and comes up with this prediction:
By the year 2020 print ad revenue will be about half what it is today, and online ad revenue will be more than 10 times what it is today…[with]total ad revenue falling and falling until 2012, staying flat in 2013 and then slowly turning around, as online growth equals and then surpasses the losses in print.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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