Facebook introduced the ability for page administrators to reply to comments with private messages in August, and the feature was made available to all pages Wednesday.
The social network said when it first announced the feature:
Until now, page admins could only respond to customers in the same way that the person reached out to the page, either through a comment or private message. In the coming weeks, page admins will be able to reply to public comments with a private message, helping them solve private customer requests more efficiently.
To reply privately to a customer comment, Page admins can click the new “Message” option, and a private message thread with the commenter will open. The message from the page includes a link to the customer’s comment for reference.
When a business responds privately to a comment, the comment shows a note that the business responded privately, so other page visitors know that the business handled the request.
“The coming weeks” have now arrived, as Facebook said in a Facebook Marketing Partners post:
Beginning Feb. 3, we will be releasing an update to our pages/Graph API that will allow pages to reply to a comment on a post with a private message. We previously announced this product on our Facebook for Business blog, and we are excited to now offer this capability to all of our partners.
Page admins: Will you take advantage of this feature?