While many Page managers religiously check Facebook’s Insights dashboard to get the latest stats on traffic and engagement, some encountered news alerts instead of their normal Page stats today. According to the alert messages, Page stats are said to be unavailable due to an insufficient “number of fans interacting with your page” – despite the fact that some Pages in question had large audiences.
Facebook confirmed to us this evening that the Insights issues today were indeed a bug. “Pages are very important to us and we’re working on fixing this issue as we speak,” a Facebook spokesperson tells us. “None of the data will be lost and insights will appear as they had previously.”