PacSun Addresses Upside-Down Flag Shirt with Three-Step Damage Control Plan

We've seen this happen so many times now.

PacSun-Memorial-Day-upside-down-flag-shirtOver the weekend, a shopper at an outlet mall in Alabama noticed the above t-shirt displayed in the window of a PacSun store. Given that it was Memorial Day weekend, the store’s decision to display and sell an item with an upside down American flag (an image meant to indicate extreme distress or danger to life and property) did not sit well with her.

She took a photo and posted it on Facebook, writing:

“I understand freedom of speech but this shirt, displayed prominently at the entrance of your store, for Memorial Day weekend is more distasteful and disrespectful than anything I thought I’d see.

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