Oxygen Wants 'Bad Girls Club' Fans to Interact

Oxygen is once again looking to channel the energy of its chattiest fans by encouraging viewers of the new season of Bad Girls Club to interact via their favorite social networking platforms—in real time as the show airs.

On Dec.1 the network launched OxygenLive.com, where East Coast fans were encouraged to chat about Bad Girls during what the site calls a “real-time viewing party” held each Tuesday. During those parties, users can also post comments on the site or via Twitter and Facebook as the show is broadcast—and read comments from other fans.

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