Oxygen Owners Aspire To 'BET Money'

NBC Universal has been in talks since June with New York based-Oxygen TV about a possible acquisition, according to the Hollywood Reporter:

While a recent estimate from research firm SNL Kagan pegged the value of Oxygen at more than $1 billion, the consensus among several analysts reached for comment was that it could fetch as much as $1.5 billion. But Oxygen’s owners, a private group that includes Oprah Winfrey, Paul Allen and chairman and CEO Geraldine Laybourne, are aspiring to what one insider dubbed ‘BET money,’ a reference to the $3 billion Viacom shelled out for BET in 2000.”

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