Oxygen Brings Facebook and Tweets to TV, Relaunching Website

Oxygen is making a major new media push, launching a new product, Oxygenlive TV, and relaunching its website, Oxygen.com.

Oxygenlive TV seeks to bring together new and traditional media. Based on the Oxygenlive.com co-viewing product, the product will take tweets and comments from Oxygen talent and fans, and feature them on-air during programs.

Oxygenlive TV will launch with the season premiere of “Bad Girls Club Miami” Tuesday, August 3 at 9 p.m.

The network is also relaunching its website, Oxygen.com,

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