Over-the-Air Radio's Last Gasp
CNET News reports that over-the-air radio broadcasters (under the guise of Radio Heard Here, a new National Association of Broadcasters alliance) have a plan to stay relevant even as their listeners continue to migrate to the Web. But the popular tech site is doubtful of their chances:
“The plan calls for a public-relations campaign, including video ads on YouTube, and a method to connect players online. But there’s little real meat. In reality, it’s a response to those skeptical about the industry’s chances to survive in the Internet era who have lately given radio plenty of static.”
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