If I were forced to gamble on something, I would bet that more people click on links on news and blog pages that lead to related information than advertisements. The company that powers such related content discovery for desktop websites such as USA Today, AllThingsD, MSNBC, The New York Post and The Atlantic now has a solution for mobile websites too.
Recommended content can be intra-site as well as from third party content sources.
Outbrain states that: Outbrain’s proprietary algorithms combine audience, contextual and social data in order to make personalized recommendations for each individual viewer. The company’s mobile product opens up additional opportunities for publishers to generate revenue through increased page views and by showcasing third-party content optimized for mobile
Outbrain for Mobile (product page)