Oscars vs. Superbowl: Which is the Best Advertising Opportunity? [Infographic]
This year advertisers paid $3.5 million for a 30-second spot during the Super Bowl and $1.7 million for an ad during the Academy Awards. Was it worth it? Check out this postmortem on which of the two live television events gave brands the most bang for their buck.
This year advertisers paid $3.5 million for a 30-second spot during the Super Bowl and $1.7 million for an ad during the Academy Awards. Was it worth it? Check out this postmortem on which of the two live television events gave brands the most bang for their buck.
To create this infographic, social business firm Dachis Group followed 30,000 brands before, during, and after the Super Bowl and the Academy Awards on social platforms like Facebook and YouTube.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in