Organic Goes Bad

The October 2005 issue of Organic Style will be the last for the Rodale publication. The bad news broke today, but at least the editorial staff isn't stranded in Emmaus. Happily, they're unemployed in New York. And while being unemployed is terrible, being unemployed in Pennsylvania's Lehigh Valley is another matter entirely. The staff of Organic Gardening is totally freaking out right now. Look for the memo after the jump. TO: All Employees FROM: Steve Murphy, President & CEO Maria Rodale, Vice Chairman of the Board We are announcing today that we are suspending the publication of Organic Style magazine. The October 2005 issue will be the final issue. Organic Style made its debut in September 2001 and was the first magazine to focus on providing information about organic living in a stylish, authentic and contemporary way. Since that time, we have learned so much about the organic market, its audience and its advertisers. And weÂ¹ve concluded that while so many of our efforts were very promising, in total, the magazine was deemed not to be a viable long-term business for us to pursue. We can be proud of the fact that we have been, and will remain, at the forefront of the organic movement. We will continue to both serve customers in this regard and support the movement through all of our publications and our philanthropic activities, including the Rodale Institute. Though we are suspending publication today, we are glad we published Organic Style over the past four years, and we are proud of what the team achieved. Rodale is a creative enterprise and we will always look for opportunities to break new ground and better serve our customers. In closing, Organic Style did make a difference in both the community of the organic movement and our company. It helped improve people's lives and the world around them. Special thanks go to Jeanie Pyun and Randy Frank Leeds and their teams for their hard work and dedication to Organic Style. We owe them our gratitude and good wishes.

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Organic Goes Bad

Aileen

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