Oreo's Royal Baby Tweet Gives Birth to Twitter Debate

Cookie brand becomes real-time lightning rod

Ever since Oreo had its buzz-generating Super Bowl blackout moment, industry players have debated the merits of real-time Twitter marketing. And today, with the birth of a royal baby in old London, the cookie brand was at the ready with a relevant tweet as Kate Middleton spent hours in labor.

When news broke that the boy was born, Oreo let loose the following tweet.

After Oreo failed to deliver a viral tweet during the Oscars and other news events in recent months, today's appears to have been the brand's most successful social stunt since the Super Bowl.

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