Ever since Oreo had its buzz-generating Super Bowl blackout moment, industry players have debated the merits of real-time Twitter marketing. And today, with the birth of a royal baby in old London, the cookie brand was at the ready with a relevant tweet as Kate Middleton spent hours in labor.
When news broke that the boy was born, Oreo let loose the following tweet.
Prepare the royal bottle service! pic.twitter.com/Nlks2kT7Sw
— Oreo Cookie (@Oreo) July 22, 2013
After Oreo failed to deliver a viral tweet during the Oscars and other news events in recent months, today's appears to have been the brand's most successful social stunt since the Super Bowl. At press time, it garnered more than 600 retweets and over 200 favorites.
But Twitter users' reactions to Oreo's tweet were most fascinating, especially among advertising, tech and media watchers. Check out some of the cookie marketer's naysayers and believers below.
— Matt Lynley (@mattlynley) July 22, 2013
— Fast Company (@FastCompany) July 22, 2013
— Lauren Indvik (@laureni) July 22, 2013
— Steve Kovach (@stevekovach) July 22, 2013
— Kevin Roose (@kevinroose) July 22, 2013
Oreo does it again! Just like w/the SuperBowl Blackout, now for the Royal Baby with "Long Live The Creme." http://t.co/dJCsR5Z1cg
— Bill Gross (@Bill_Gross) July 22, 2013
Did you know it took literally more than 12 people to make that stupid Oreo Super Bowl tweet? http://t.co/F5AEv6rSpL
— Tim Herrera (@TimHerrera) July 22, 2013
[Huffington Post] Oreo, Others All Make Basically Same Royal Baby Joke On Twitter http://t.co/e0WIihDnUm
— Smirah the Dragon (@SmirahtheDragon) July 23, 2013
— Chris Stearns (@PuraVidaChris) July 22, 2013
— Sarah Argue (@SarahArg) July 22, 2013