Oreo Does It Again with Timely Justin Timberlake Grammy Tweet

At this point, you may be a little tired of hearing about Oreo‘s game-winning Super Bowl blackout “You can still dunk in the dark” tweet. But that little bit of in-the-moment messaging brilliance was no fluke. While the Oreo social media team’s visual tweet celebrating Justin Timberlake‘s return to pop music at last night’s Grammy Awards won’t start as many conversations about the future of “real time” PR and marketing, it was just as timely and almost as clever.