As part of inking its first global movie marketing deal with Paramount Pictures, Oreo is extending the reach of its mobile app with themed content.
The Mondelez-owned cookie brand’s app update coincides with a global marketing campaign that also includes point-of-sale, television and packaging to promote the upcoming "Transformers: Age of Extinction" film. The updated Twist, Lick and Dunk app includes content from the movie, such as themed virtual cookies, games and trailers from the film.
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