Millennial Lead: A New Breed of Video Marketing
The risk in today's video marketing technology is low, the upside is massive and the time is now.
The world is transitioning at hyperspeed into a mobile-dominated era by digitally native millennials who hold the largest share of consumer voice and the largest buying power of any generation.
The pace of technological innovation presents a mind-boggling set of qualitative and quantitative challenges for marketers.
Technology has driven obvious physical changes in the ways we live and work. Ironically, the most dramatic tech-driven change is the most nuanced and the least understood: the profound impact on the human psyche and culture at large.
As the first digitally native generation, millennials have a revolutionary different worldview on everything from core personal values to media consumption.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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