O’Reilly Media’s Ben Lorica Recommends Curated Lists For App Success

With hundreds of thousands of apps available in the App Store, discoverability is the biggest issue. The best way to get your app discovered? Get on the curated lists.

Ben Lorica, Senior Analyst in the Market Research Group at O’Reilly Media, recommended this approach at his keynote yesterday at the O’Reilly “Tools of Change” conference.

According to Lorica, becoming a featured app results in a noticeable improvement in a sales category. In fact, being featured on a curated list increased app sales in the books category by 60%.

The main lists are the “New and Noteworthy” list, the “What’s Hot” list, and the “Staff Favorites” list. The most influential list in terms of sales is the “New and Noteworthy” list. Lorica recommends employing new iPhone or iPad functionality to get ranked on this list, as Apple likes to show off their flashy new tools.

“In order for your app to be noticed by users, it still helps to be noticed by app store owners,” he said.