Orange World Gets Free Video Mag
France Telecom’s Orange mobile operator has launched an ad-funded video magazine on its Orange World content portal.
NetImperative reports that the new ‘zine, called Zap!, works with all video-capable handsets, whether 2G or 3G. It features news, entertainment, sports and lifestyle video clips from big-name broadcasters including BBC Worldwide, ITN, ITV and Sky.
Advertisers can buy video pre- and post-roll spots plus targeted banner ads. Consumers will see a video ad attached to each story they watch.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in