Orange Dumps Google's Double Click For OpenX
Orange, one of the leading mobile carriers in France, has replaced Google's Double Click Ad serving platform with OpenX for its sites.
Orange, one of the leading mobile carriers in France, has replaced Google’s Double Click Ad serving platform with OpenX for its sites.
Orange already had an on going partnership with OpenX to serve ads across Orange network in Europe. With this move, OpenX will now be serving ads across Orange network around the globe. According to an Orange Manager, who declined to be named:
We are switching all our countries from DoubleClick to OpenX.
OpenX initially started as an open source ad serving platform in the later part of the previous decade.
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