Oracle has been on an acquisition tear over the last 18 months—most recently announcing deals for social marketing software company Vitrue and social intelligence firm Collective Insight. And last night, with 390 of its customers in attendance at an event in New York, the enterprise giant showed off its big-picture plans with Oracle Customer Experience, a product suite that aims to more closely connect companies with their customers across traditional channels, like in-store and online, as well as through newer channels, such as mobile and social.
Oracle Customer Experience combines the company’s own capabilities with those from a number of properties it has acquired over the last couple years—including e-commerce software provider ATG, Web experience management company FatWire and enterprise data analysis firm Endeca—to help companies improve their relationships with existing customers, regardless the channel.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in