Oracle announced late Tuesday afternoon that it has acquired Moat for an undisclosed sum in a move that should help strengthen Oracle Data Cloud. The software giant has been in a virtual arms race with Adobe, Salesforce, IBM, Nielsen and others that are trying to create the ultimate marketing cloud, and Moat appears to be a feather in its cap.
Moat, which is based in New York, helps digital ad platforms like Facebook, Google, Pinterest, Pandora and Snapchat measure the results of online brand campaigns.
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