New Pinterest Partner Oracle Data Cloud Touts Promoted Pins in Study

As part of a new partnership between Pinterest and Oracle Data Cloud, the latter studied 26 Promoted Pins campaigns and their impact on in-store sales.

As part of a new partnership between Pinterest and Oracle Data Cloud, the latter studied 26 Promoted Pins campaigns and their impact on in-store sales.

Oracle Data Cloud—parent of data companies AddThis, BlueKai, Crosswise and Datalogix—studied campaigns across brands in the food and drinks, household goods and beauty brands sectors, and it found that:

  • In comparison with overall advertising, Promoted Pins drove five times more incremental in-store sales per impression.
  • Consumer-packaged-goods brands were three times more likely to reach existing customers via Pinterest, and those customers spent an average of 16 percent more.
AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in