Oracle and Salesforce Face off in the Social CRM Arms Race [Infographic]
Social media has revolutionized the field of customer relationship management (CRM), so much so that leading service providers are spending big bucks to get their offerings up to speed. This infographic shows how Salesforce and Oracle have bought their way to the top of the social CRM space.
Social media has revolutionized the field of customer relationship management (CRM), so much so that leading service providers are spending big bucks to get their offerings up to speed. This infographic shows how Salesforce and Oracle have bought their way to the top of the social CRM space.
The heat was on in 2012, when Salesforce acquired social enterprise suite Buddy Media for $689 million less than three months after Oracle’s purchase of the social relationship management platform Vitrue for $300 million.
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