Customer-Retention Solution Optimove Adds Auto-Management of Facebook Custom Audiences
Automatic management of Facebook’s custom audiences features for ad targeting was one of the highlights of the new version (3.5) of software-as-a-service retention-marketing solution Optimove.
Automatic management of Facebook’s custom audiences features for ad targeting was one of the highlights of the new version (3.5) of software-as-a-service retention-marketing solution Optimove.
Other new features announced by Optimove included:
- A personalization recommendation engine, eliminating the guesswork associated with drilling down to customer groups.
- Support for multichannel campaign execution, including email, SMS, push notifications, in-game messaging and lobby banners.
- Activity-based target group selection criteria.
- Campaign response history targeting.
- Native campaign execution via business SMS text-messaging platform TextLocal and mobile device push-notification-messaging platform Appoxee.
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