Optimal takes grand prize in Facebook's PMD Innovation Competition

Facebook has announced the latest winners of its twice-annual Preferred Marketing Developer Innovation Competition, with Optimal (PMD in ads, apps, insights) taking home the grand prize.

Optimal’s winning entry in the PMD Innovation Competition — Open Signals — allows advertisers to link data APIs and feeds to their Facebook ad campaigns, including in-store inventory levels, store traffic, weather conditions, coupon redemptions and TV spots.

Facebook offered some examples of what Open Signals can do, such as sync the display of movie trailers on Facebook to within 2 seconds of starting on TV, and running Facebook ads near a store’s location if foot traffic declines.

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