Brands on Facebook have the ability to opt their websites or applications out of the social network’s enhanced targeting with website data, and still retain access to the social network’s standard targeting features and custom audiences.
Reader Yan Yanko Kotliarsky shared the screenshot below (click to view full-sized image), in which the following option was offered in the settings section of his Facebook ads account, under the headline, “Enhanced Targeting Data”:
Enhanced targeting data includes interests derived from Facebook signals across the websites and apps people use. You can opt your website or app data out of this process, but this will restrict your access to enhanced targeting data. You will still be able to use Facebook’s standard targeting features and custom audiences.
Facebook’s internal optimization systems use data across all advertisers and signals to learn how groups of people respond to ads.
Readers: Did you know this option was available to marketers on Facebook?
Scope image courtesy of Shutterstock.