Operation Press Outreach
From Stars & Stripes:
The Defense Department is beefing up its public affairs staff in an effort to communicate better.
In an Oct. 3 memo, Dorrance Smith, assistant secretary of defense for public affairs, writes the new effort will focus on four areas:
* New media.
* Booking Defense officials on television and radio shows.
* Providing information to surrogates, such as military analysts.
* Rapid response.
The last area of focus will include correcting “inaccurate statements” by the news media, Defense officials said.
“So
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