Operation Press Outreach

From Stars & Stripes:

    The Defense Department is beefing up its public affairs staff in an effort to communicate better.

    In an Oct. 3 memo, Dorrance Smith, assistant secretary of defense for public affairs, writes the new effort will focus on four areas:

    * New media.
    * Booking Defense officials on television and radio shows.
    * Providing information to surrogates, such as military analysts.
    * Rapid response.

    The last area of focus will include correcting “inaccurate statements” by the news media, Defense officials said.

    “So if somebody writes an editorial that’s factually incorrect or if there’s a columnist that takes a position that we disagree with, then we disagree with it,” Pentagon spokesman Eric Ruff said Monday.

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